Flower Shop Business Description For Your Shop 

Starting a flower shop business can be really challenging. This is simply because there are a lot of things to take care of, most notably, coming up with a great description for your flower shop which can be really confusing. Luckily for you, I’ve got you covered.

General Description for Floral Shop Businesses

In general, a floral shop is simply described as an establishment that offers fresh or cut flowers as well as ornamental plants. Aside from that, the University of British Columbia describes a flower shop as a business that primarily provides floral activities such as flower care, floral design, and flower delivery.

With that in mind, you could come up with a simple description for your flower shop enterprise. That being said, if you want your business to really stand out from the rest of your competition, then aim to write a unique and appealing description for it. Basically, you just have to make sure that your business description highlights everything your flower shop offers, especially those that no other flower shops have.

Descriptions for Floral Businesses

While there are really no rules in creating a business description, one thing you should consider when writing a description for your flower shop is that you need to identify the exact type or specialty of your flower shop business. Basically, you’ll have to look at the products and services you offer. This way, you’ll be able to write a business description more easily.

To make things easier for you, below is a much more detailed discussion on how to write a business description based on the type or specialty of your flower shop business.

Retail Floral Shop 

Retail Floral Shop 

Firstly, if your flower shop is mainly a retail business, then your target audience would be consumers. So, you have to make sure that the business description that you’ll write can be easily read and can connect with your customers. For starters, prioritize writing from the first person’s point of view, as it will help you really connect with your readers and give off a sense of affinity with your prospective clients.

Basically, you should use the pronouns “I” or “we” throughout and emphasize all the products and services that your flower shop offers. You could simply write, “We provide our clients with fresh-cut flowers, floral delivery, and floral arrangements for special occasions.” Keep this in mind though—don’t go too simple or go overboard.

Florist Supplies Wholesale 

Now, if your flower shop is largely a business that offers wholesale florist supplies, then you could either use the third person’s point of view or the first person’s point of view. If you want your business description to sound more confident and professional, which is only fitting for a wholesale floral shop business since you’ll be working more with retailers, I suggest using the third person’s point of view.

Basically, you just need to use it, them, or they pronouns. Also, make sure that you highlight the important details of your wholesale floral shop, including its name, location, achievements, offerings, and among other things.

Floral Equipment Supplier

Floral Equipment Supplier

Lastly, if your floral business offers floral equipment, either mainly or partly, then you have to make sure that you highlight in your business description the pieces of floral equipment that you offer. Usually, this includes floral frogs, foams, stem cutters, and so forth. In this, you could either use the first person’s point of view or the third person’s point of view. Also, if you offer delivery service, don’t forget to emphasize that in your business description, ideally with the location. For instance, if you deliver to all 50 states, you could write, “They deliver high-quality floral equipment to all states.”

Conclusion

To sum it all up, a flower shop business may be simply described as a business that offers customers fresh-cut flowers. That said, if the goal is to write a business description, then you should write according to the specialty or type of the flowers. For instance, in a retail floral shop, it’s best to write from the first person’s point of view to connect more with the readers. For a wholesale floral supplies and floral equipment supplier, it’s ideal to use the third person’s point of view, as it helps make the business description sound more professional. Ultimately, you should be able to write a business description that contains all the necessary details about your business and uses the right point of view.

To learn more on how to start your own flower shop business check out my startup documents here.

Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons, which means they are free to use for any purpose without attribution.