Deciding to start a business by selling flowers can be a decision that you’ll be grateful for in your life. It’s an undertaking that will help you GROW as a person and could potentially bring you great and stable earnings. Here’s how much you can make by selling flowers.
Average Income of Flower Retailing
In general, selling flowers can promise great money, especially in the years to come. According to Produce News, the average retail sales of flowers reached about $679,000 in 2021 and they are expected to increase in the following years. So, yes, this pretty much means that it’s financially viable for you to start a floral retail business.
This increase in sales is pretty much set in stone because the floral retail industry has been historically recorded to increase exponentially every year. Data from the Society of American Florists revealed that overall floral retail sales grew from $24.2 billion in 2003 to $51.9 billion in 2021.
Factors that Affect the Earnings from Selling Flowers
All things considered, the total earnings from selling flowers may be different for every florist as there are a lot of factors that have a significant impact on the earnings. For one, the status of the environment, current or in the years to come, may change how much a flower retailer charges. Basically, if the environment deteriorates, it will naturally negatively affect floral sales and could lead to huge business losses.
Listed and further discussed below are the other variables that influence the earnings of flower sellers:
Location
As you would expect, the location of the floral retail business does have a considerable impact on the whole revenue of flower retailing, simply because wages, living costs, conditions, and so forth vary by location. For instance, while NYC-based floral retailers may earn $17.65 an hour, those based in North Carolina usually only earn $11.23 per hour.
So, choosing a location for your flower retail company is something you should definitely think about when starting a retail floral business. If you want to generate more money, then you should open your business in New York City.
Scope of the Business
Another factor that has a consequential role in the entirety of floral retail’s earnings is its scope or scale. This includes the types of flowers that are being sold, the services offered, and other things. If you sell more than one type of flower, it’ll naturally help you cater to more consumer preferences, which could result in greater sales.
Aside from that, providing floral arrangements for special occasions, such as weddings, and delivery services would most likely result in a revenue boost. So, if you want to make more money selling flowers, make sure that you up your game by selling a variety of flowers and offering great floral services.
Time of the Year
As expected, the time of year affects the sum of earnings for floral retail businesses. There are peak seasons in the flower industry, which include holidays such as Valentine’s Day.
The success of a flower retail business over a specific holiday may affect its yearly income. For example, you’ll have reduced earnings if your floral shop business struggled on Valentine’s Day because of the competition. However, if it was the other way around and your business did way better than you anticipated during the holidays, then you may anticipate higher income.
Operation of the Business
Lastly, the way the floral retail business operates is one factor that may significantly affect its total earnings. This includes budgeting, marketing, supply management, and so on. If you run your retail business incompetently, then you can only expect poor earnings and business losses. So, at all costs, make sure that you operate your floral retail business really well.
Conclusion
All in all, the average yearly income from selling flowers is $679,000 in 2022. Additionally, some factors significantly affect the overall earnings of a floral retail business, including 1) the location of the business; 2) the scope or scale of the floral products and services; 3) the performance of the business during peak seasons or the holidays; and 4) the overall operations of the business. All things considered, selling flowers is a financially viable business for this year and for years to come.
To learn more on how to start your own flower shop business check out my startup documents here.
Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons, which means they are free to use for any purpose without attribution.
Meet Shawn Chun: Entrepreneur and Flower Shop Business Fan.
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online floral business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a floral business owner at a craft fair, farmers market, retail location, or anywhere else I see myself. I know how hard the struggle is to obtain and retain clients, and finding good employees all while trying to stay competitive. That’s why I created Flower Shop Business Boss: I want to help flower shop business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.