Launching a flower shop can be a great decision that you can make in your life. It can promise good times and considerable revenue, whether you have a brick mortar flower shop or a home-based one. It’s literally the career that can make you bloom whenever you’re planted.
What You Need to Start a Home-Based Flower Business
Aside from the flower inventory and florist equipment and tools supplies, such as florist knives and stem cutters, there are other things that you’ll need to jumpstart your floral business in the comfort of your home.
Required Licenses

Like any business, a home-based flower shop also needs licenses and permits to operate legally. You can check the U.S. Small Business Administration’s list of licenses that you may need. Keep in mind though, you have to check with your state or local government as the required licenses and permits usually vary depending on your state or local government.
Social Media Profile(s)
One social media account would be enough, but if you want a wider social media reach, I suggest you create at least two social media profiles, preferably one account each on Facebook and Instagram. These platforms will likely help you easily build a large social media following.
Workstation

Lastly, you’ll need a workstation. You should reserve a space in your house where you can do all the flower storing, designing, and arranging. To give you an idea, you can use your garage or set up a workstation in your backyard.
Tips for a Home-Based Flower Business
Now that you know the necessary things in order to officially start your home-based flower business, we move on to the things that you should always keep in mind while running a home-based flower business.
Post Stunning Photos of Your Floral Designs

The first thing to keep in mind when running a home-based flower shop is that you should always post only photos of your best flower designs. This is to make up for the fact that with a home-based flower shop, you don’t have the luxury to fully showcase your flowers on a window display. So, make sure that you consistently post eye-catching photos of your floral products.
Always Engage with Your Audience
Also, remember to consistently engage with your audience. This is to make sure that you retain followers and reach more accounts. You just need to reply to comments or messages, especially if they’re inquiries, interact with flower-related posts, and so on.
Collaborate with Flower Influencers
To advertise your business, you should remember to work with floral influencers, especially those with large social followings. For instance, you can ask floral influencers to post your flower designs on their accounts. This is actually called influencer marketing, and it’s effective. According to Forbes, influencer marketing helps establish trust around a brand and advertise a business in a way that is consistent with the brand image.
Keep Up with the Trends

Make sure that you’re up-to-date with flower trends to help you in keeping your business afloat in the flower industry. If, for example, pastel-colored bouquets are becoming more prominent, be sure to stay up with this trend and share several photos of pastel flowers on your social media pages.
Practice Whenever You Have the Chance
Just because you’re at home doesn’t mean that you get to slack off. You should practice your floristry at any given chance to help you be more creative and improve significantly. Who knows, this may even help you come up with the most unique floral arrangements.
Conclusion
The things that you need to start a home-based flower shop include flower inventory, florist equipment, required licenses and permits, social media profiles, ideally on Facebook, Instagram, and Instagram, and a workstation. Also, some things to keep in mind when running a flower business at your home are: 1) consistently post stunning photos of your products; 2) regularly engage with your audience; 3) team up with influencers; 4) keep up with the trends; and 5) practice whenever you have the chance.
To learn more on how to start your own flower shop business check out my startup documents here.
Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons, which means they are free to use for any purpose without attribution.

Meet Shawn Chun: Entrepreneur and Flower Shop Business Fan.
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online floral business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a floral business owner at a craft fair, farmers market, retail location, or anywhere else I see myself. I know how hard the struggle is to obtain and retain clients, and finding good employees all while trying to stay competitive. That’s why I created Flower Shop Business Boss: I want to help flower shop business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.