Starting a flower shop can be an exhilarating undertaking, with all the beauty and happiness that you can spread around. This is also true considering that selling flowers can be a fruitful job, literally and figuratively. Ever wondered what kind of income you can expect as a flower shop owner?
Flower Shop Owners’ Average Earnings

The average salary of flower shop owners is $50,000 per year although this amount can vary depending on many factors like the location of the flower shop. According to ZipRecruiter’s data, flower shops in San Mateo, California, have an average annual salary of $41,122, while those in Brooklyn, New York, have $37,585.
Other factors that may have a significant impact on the overall earnings of a flower shop include the range of floral offerings and the number of years the shop has been in existence. Basically, the more flower products you offer and the longer your business has been in existence, the higher your salary will be.
Tips to Increase Your Salary as a Flower Shop Owner
The salary of a flower shop owner is not set in stone. In fact, there are simple ways for you to increase your salary as a floral shop owner, which are as follows:
Earn More by Teaching a Floral Class

One way you can boost your salary as a floral shop owner is by offering floral classes. They’re usually priced pretty well and can contribute a lot to your overall salary. You could check out Penn Foster’s Floral Design Class for reference, which is a 6-month program for $899.
Charge Everything Appropriately
Basically, not charging your floral products and services with the right price will only lead to an unsatisfactory salary, and may likely cause business losses. So, make sure that you charge everything appropriately.
One way you can appropriately charge for your floral products is by multiplying the cost of your flowers, supplies, and labor with the markup. Usually, the markup for flowers is 350% and 250% for supplies. Now, when it comes to labor costs, the common markup charge is 20%, but it’s acceptable to go higher, especially for products that take more time and effort.
Sell Other Products

Offering other products is one simple way you can significantly boost your overall salary as a flower shop owner. Basically, the more products you offer, the more earnings there will be.
You could consider selling gardening tools and equipment. Selling chocolates and other sweets, especially during Valentine’s Day, can also promise considerable returns and add to your overall earnings. Any product would suffice, so long as it’s related to flowers and lucrative.
Promote Your Shop Online
Promoting your business online is one of, if not the most effective way to increase your salary as a flower shop owner. It allows you to reach a wider audience online, which basically increases the visibility of your flower shop and eventually results in conversion and a boom in earnings.
You could try social media marketing, preferably on Instagram and Facebook as these platforms have huge user bases and are ideal for marketing flowers. You could also use email marketing. Any online marketing effort will suffice, so long as you effectively promote your flower shop.
Team Up with Local Businesses

Lastly, team up with businesses in your neighborhood. For instance, you could partner with local flower suppliers, who usually offer better prices and can give your community the impression that your flower shop supports the neighborhood. You could also collaborate with local restaurants by setting up a small flower stall in front of their store.
Conclusion
A flower shop owner can have a yearly salary of $50,000. That said, some flower shop owners can earn less or more depending on factors, including the location of the shop, the range of offerings, and the shop’s years of existence. Additionally, there are ways to increase your salary as a flower shop owner, which are as follows: 1) teaching floral classes; 2) charging everything at the right price; 3) selling other products than flowers, like gardening materials; 4) advertising your flower shop online; and 5) partnering with local businesses, such as restaurants.
To learn more on how to start your own flower shop business check out my startup documents here.
Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons, which means they are free to use for any purpose without attribution.

Meet Shawn Chun: Entrepreneur and Flower Shop Business Fan.
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online floral business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a floral business owner at a craft fair, farmers market, retail location, or anywhere else I see myself. I know how hard the struggle is to obtain and retain clients, and finding good employees all while trying to stay competitive. That’s why I created Flower Shop Business Boss: I want to help flower shop business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.