A solid business description is essential to make customers understand your flower shop and the products and services it provides. Not having one for your store is going to be a missed opportunity simply because a prospective client won’t be able to grasp what your business is all about. Here are some ways you can describe your flower shop:
Focus on the Business Goals

One way you can easily and effectively describe your flower shop is by focusing on its business goals. You just have to let your readers know about the objectives or mission, realistic ones and either long-term or short-term; something like “Flora Shop aims to make their customers happy with every bouquet.” This gives off the impression that your floral shop is serious, which is a great way to entice customers and investors.
Example: Flora and Greens aim to provide customers with high-quality and stunning floral arrangements and team up with local flower suppliers in the next year. Additionally, the shop strives to expand its brand by adding branches in the New York area.
Highlight Your Floral Products and Services
Another great way you can write an effective description for your flower shop business is to emphasize your products and floral services. For instance, let’s say your flower shop offers wedding flowers. You can write, “La Fleur offers floral arches and other arrangements for weddings.” This will surely help you attract customers. You could refer to AvasFlowers’ description of their products and services.
Example: Flowers for Occasions offers and delivers stunning floral arrangements for special events, including weddings, birthdays, Thanksgiving, and more.
Put Emphasis on Your Competitive Advantages

Another thing that you should emphasize in your flower shop’s description is its competitive advantages. Essentially, a competitive advantage is something that puts more value on a business than its competitors. It could be a unique product or a convenient service. For instance, if your shop sells floral products with sustainable materials, you could write, “Flowers of the Planet offers beautiful flower arrangements handled with green and sustainable materials.”
Example: Blooms and Smile sell and delivers gorgeous floral products with sustainability in mind. We prioritize partnering with local farmers to promote flower-growing practices.
Elaborate on Your Business Structure
You could also discuss in further detail the business structure of your flower shop. Basically, you just need to specify the type of business for your flower shop. Is it a sole proprietorship, partnership, limited liability company, or any other type of corporation? This is particularly helpful for your business or financial partners.
Example: Flower and Memories is a limited liability company operated by its members to provide customers from different states with quality floral products.
Keep it Short and Brief

With all that in mind, your flower shop’s business description should be brief and concise. Ideally, your business description should only be a few paragraphs long, which is ideal if you want your readers to easily digest and read through it. After all, too many words can be really overwhelming. Ensure that you include only the most important pieces of information about your business – your business goals, products and services, competitive advantages, and business structure.
Conclusion
Five ways you can describe your flower shop business are as follows 1) focus on the long-term or short-term business goals, ideally the realistic ones; 2) highlight your flower products and services, such as floral arrangement specialties and delivery services; 3) emphasize your competitive advantages, like the sustainability of the business; 4) elaborate on the type of business structure of your flower shop, which can come in handy for your business or financial partners; and 5) make it short and to the point, preferably a few paragraphs, containing all the necessary information. Keep all these in mind, as they can help write an effective description for a flower shop business.
To learn more on how to start your own flower shop business check out my startup documents here.
Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons, which means they are free to use for any purpose without attribution.

Meet Shawn Chun: Entrepreneur and Flower Shop Business Fan.
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online floral business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a floral business owner at a craft fair, farmers market, retail location, or anywhere else I see myself. I know how hard the struggle is to obtain and retain clients, and finding good employees all while trying to stay competitive. That’s why I created Flower Shop Business Boss: I want to help flower shop business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.