Ways To Display Flowers In Your Shop

Whether you’re just starting as a florist or have been in the business for a while, I’m sure you’ve wondered how to showcase your flowers more effectively. You’re in luck because I know just how you can display them in such a way that it will make entering your shop IRIS-istible.

The beauty of a window display

The beauty of a window display

First and foremost, you may showcase your flower items by simply arranging a magnificent window display. This should be your main focus because your store window will essentially act as a billboard for your flower business. One study discovered that window displays encourage consumers, particularly tourists, for impulse purchases, and the majority of them believe that they pay close attention to shop window displays.

As an example, you could simply place your best-selling flower arrangements on your window display. You can arrange your blooms according to color and petal shapes or do a mix-and-match.  It’s also a wonderful idea to add extra decorations like ribbon, clip art, and so on. Just remember to maintain your supplementary embellishments and primary flower arrangement consistent with your floral brand and as eye-catching as possible.

Use Wall-Mounted Vases

Use Wall-Mounted Vases

Another way you can display your flowers is by using wall-mounted vases. This is a great way to save space in your flower shop, particularly for a small business, and will also help you make a wall design for your shop’s walls, making your shop look more interesting.

I strongly advise you to display your bestsellers in wall-mounted vases. This allows you to effortlessly point to your wall when clients ask you what your best-sellers are. It’s also a good idea to set up a more organized wall of flowers. For example, you might create a wall dedicated to flowers suitable for birthday presents, while another wall could be dedicated to flowers suitable for memorials or offering condolences.

Use Table Displays

Use Table Displays

Table displays are one of the most simple methods to exhibit your floral items in your store. It’s basically the same as arranging a flower centerpiece for your dining room table, only you’re doing it for your retail business, so you have to scale it up and make it grander.

Place all of your discounted floral items on your table display so that your customers can view them readily. Aside from that, you should put on a table display any new arrivals or flowers that are only offered for a limited period. Fundamentally, you should make your table display feature a variety of flowers so that your clients can examine them closely and easily determine or choose what they want.

Put Up Some Floating Arbors

Put Up Some Floating Arbors

Another excellent way to display your floral items is to install some flower arbors, particularly floating ones. This is mainly appropriate for flower shops that provide floral services for weddings and other special events. You can simply place a floral arbor in front of your doorway, and it will surely attract numerous passers-by.

A floating floral arbor is a great alternative to the traditional floral arbor. This will make your flower business appear more mystical and intriguing while also saving space. Putting your best-selling flowers on your floating arbor is also a terrific idea. This will allow you to inform your consumers exactly what your flower business has and excels in.

Utilize Organic Vases

Utilize Organic Vases

Last but not least, you may put your floral goods on organic vases to showcase them, which I strongly suggest. This is due to the more natural appearance it will provide your flower store.

In essence, making organic vases is comparable to making baskets. They are constructed of natural materials as well. For instance, you may weave and make natural vases out of fresh willow branches. Other branches, including summer lilacs, can also suffice.

Conclusion

Pretty much across the board, some of the ways you can show off your floral products in your store include 1) arranging them in a line in the front window, ideally the best-selling flowers; 2) using wall-mounted vases, which can help you save space; 3) using simple table displays; 4) installing floral arbors, especially floating ones; and 5) arranging your flowers in organic vases. These flower-arranging methods are quite efficient but I still urge you to use your imagination and personal style to come up with floral arrangements that are consistent with your goals and branding.

To start your own flower shop business check out my startup documents here.

Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons, which means they are free to use for any purpose without attribution.