If you’re someone who heads over heels for flowers and celebrating holidays, then starting a flower shop business might just be the most fitting undertaking for you. Not only will you be working surrounded by beautiful flowers, but you may also experience commendable financial returns. Even more so during specific days of the year when floral sales usually peak.
Valentine’s Day

As you might have already expected, Valentine’s Day is the number one day of the year when it comes to floral sales. This holiday is celebrated across the globe every February 14. During, or even days prior to this day, consumers are always expected to swarm flower shops to get stunning bouquets and other floral arrangements for their loved ones, imminently leading to a boost in sales. Statistics reveal that consumers actually spent $2.3 billion on flowers during Valentine’s Day in 2022.
That’s why, every Valentine’s Day, I highly suggest that you plan thoroughly. Even though you can expect good sales during Valentine’s Day, your competitors will do everything in their power to make sure they make the most of the holiday, too. So, for instance, you may consider undertaking some marketing gimmicks, such as discounts and freebies, that will help you attract even more customers.
Mothers’ Day
Another day that brings so much joy and sales to every florist out there is Mother’s Day. This holiday was set up to recognize mothers and is annually observed every second Sunday in May in the United States. During this holiday, consumers usually spend on flowers as gifts for their mothers and according to an article, flowers are the most popular gift choice for moms during Mother’s Day, accounting for 69% of all Mother’s Day gifts.
For this holiday, make sure you stock up on fresh carnations, roses, tulips, and lilies, all of which are top picks as gifts for Mother’s Day. It would also be a great idea to upsell by offering products that moms would surely love, such as shirts, gardening tools, and so on.
Christmas Day

Florists also usually do well on Christmas Day. In essence, flowers are mainly popular during the Christmas season for decorative purposes and less for gift-giving. Additionally, red flowers and greenery are usually the best-sellers during this holiday, being the traditional colors of Christmas. So, make sure that you have a supply of bright amaryllis, poinsettias, and red roses during the Christmas season.
The best and simplest marketing strategy during this holiday is setting up an eye-catching window display. You could set up a Christmas tree with flower trimmings and gift boxes underneath it or beside that tree, showcase Christmas-themed floral arrangements. You could also offer Christmas freebies to boost your holiday sales.
Thanksgiving
Another day when florists also typically experience a boost in floral sales is Thanksgiving. This national day is annually celebrated in the US every fourth Thursday of November. During this holiday, flowers are popular both for decorative purposes and gift-giving.
Typically, yellow, orange, and red flowers like roses, tulips, peonies, and goldenrods sell pretty well during Thanksgiving so make sure that you design stunning Thanksgiving flower centerpieces with those flowers. You should also undertake effective marketing tactics, such as holding a contest with a free Thanksgiving dinner as a reward, for even greater floral sales.
Memorial Day

Memorial Day, which is observed annually on the last Monday of May, is another rewarding day for floral businesses. It’s a federal holiday that is specially dedicated to commemorating the fallen US military personnel, usually through offering flowers.
Generally, the appropriate and best-selling flowers for Memorial Day are white lilies, roses, red poppies, and daisies. So, at all costs, make sure that you have them in your store. It’ll also be a smart notion to concentrate on making gorgeous flower arrangements using flowers in the national flag’s colors of red, blue, and white.
International Women’s Day
Lastly, a day when florists usually see an uptick in flower sales is International Women’s Day. This international holiday is observed every year on March 8. Flowers sell well on this day because they’re great as gifts and decorations to show appreciation for women and promote women’s empowerment.
Some of the flowers that are traditionally popular for International Women’s Day include mimosas, roses, tulips, and carnations. So, make sure you have these flowers in your store ready for International Women’s Day. To be more precise, concentrate on designing floral arrangements using the International Women’s Day official colors of violet, white, and green.
Conclusion
The top six days where florists usually sell the most flowers are 1) Valentine’s Day, which is the best-selling day for all florists; 2) Mother’s Day, which accounts for 69% of floral gifts; 3) Christmas Day, where red flowers and greenery sell pretty well; 4) Thanksgiving, where flowers are bought for centerpieces; 5) Memorial Day, where flowers are offered to commemorate the fallen military personnel; and 6) International Women’s Day, where mimosas and white lilies are more in demand. That being said, the best day for a flower business in terms of sales may be different for every florist depending on various factors.
To learn more on how to start your own flower shop business check out my startup documents here.
Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons, which means they are free to use for any purpose without attribution.

Meet Shawn Chun: Entrepreneur and Flower Shop Business Fan.
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online floral business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a floral business owner at a craft fair, farmers market, retail location, or anywhere else I see myself. I know how hard the struggle is to obtain and retain clients, and finding good employees all while trying to stay competitive. That’s why I created Flower Shop Business Boss: I want to help flower shop business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.