A florist has to be knowledgeable about a variety of topics in the flower industry. This covers flower arrangement techniques, the ideal floral equipment, and most significantly, the optimum times for the floral industry. In order to prepare ahead, florists should be aware of the seasons during which they will be able to work, earn, and GROW the most.
Valentines Day
Of course, Valentine’s Day, which is observed annually on February 14, is one of the best and most bustling times of the year for any florist. It’s the day when love is surely in the air and when florists unquestionably make the most money. As a matter of fact, according to CBS News, it is predicted that Americans would spend close to $26 billion on Valentine’s Day 2023. Compared to the $23.9 billion in flower sales estimated for 2022, this projection is significantly higher.
Customers will likely rush through your doors on Valentine’s Day to buy bouquets for their loved ones, which means you can expect good sales. Keep in mind though, competition can get heated during Valentine’s. For this reason, I suggest you prepare and come up with marketing strategies that will make your business more visible and stay at the top of the game.
Mother’s Day
Mother’s Day, which is observed in the US every second Sunday of May, is another eventful time of the year for any florist. On this day, mothers, grandmothers, wives, and other women are honored in a variety of ways, most notably by giving flowers. Because of this, while being lower, flower sales on Mother’s Day are comparable to those on Valentine’s Day.
This is why it’s advisable to stock up on flowers on Mother’s Day. In particular, I strongly encourage you to stock up on as many fresh flowers as possible. This is because, according to the Association of American Florists, fresh flowers are the best-selling item for Mother’s Day, accounting for 80% of sales.
Thanksgiving
Another time of the year that is good and strenuous for every florist out there is Thanksgiving, which is celebrated every fourth Thursday of November. It is the time of year when people buy flowers more for decoration than for gift-giving, in contrast to Mother’s Day and Valentine’s Day. It’s a popular celebration to have floral centerpieces, particularly ones that have lilies, sunflowers, carnations, and orange or yellow roses for that nice touch and added festive feel.
Christmas
But of course, Christmas is also one of the merriest and most bustling times for a florist. It’s a time when people gather together, and most individuals—including family members, friends, and even neighbors—are usually there. Also, Christmas is the start of the winter season in the US, which, according to the Society of American Florists, is the top flower-buying time of year.
Typically, during the Christmas season, red flowers and greenery are in demand. The reason behind this is simple: Red and green are traditionally linked with Christmas and the winter solstice, respectively. Because of this, you may anticipate a spike in the sales of poinsettias, hollies, mistletoe, and other red flowers and green foliage over the Christmas season. My advice is that you and your staff prepare as many green and red floral arrangements as you can during this season.
Memorial Day
In the US, Memorial Day is recognized as a federal holiday in honor of the deceased, particularly military personnel. It is observed every year on the last Monday which in turn becomes another demanding day for florists.
People honor their loved ones who have died while serving the country by laying flowers in front of their gravestones. Poppies, roses, gladiolus, daisies, carnations, and lilies are a few of the blooms that florists may anticipate to be sold out on Memorial Day. So, it is wise to ensure that you have enough supplies and workforce during this time of the year.
Conclusion
The best and busiest days of the year for florists are as follows: 1) Valentine’s Day when they frequently make the most money; 2) Mother’s Day when they sell 80% of their fresh flowers; 3) Thanksgiving when they can sell more yellow and orange flowers; 4) Christmas when they can sell more green and red flowers; and 5) Memorial Day when they can anticipate selling out gladiolus, carnations, and other flowers. Apart from this, each florist has their demanding days and hours. Nonetheless, these are the optimum days for florists to anticipate increased sales and business growth.
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Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons, which means they are free to use for any purpose without attribution.
Meet Shawn Chun: Entrepreneur and Flower Shop Business Fan.
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online floral business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a floral business owner at a craft fair, farmers market, retail location, or anywhere else I see myself. I know how hard the struggle is to obtain and retain clients, and finding good employees all while trying to stay competitive. That’s why I created Flower Shop Business Boss: I want to help flower shop business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.