Four Ways To Promote Your Wedding Flowers

Do you know what the flowers did as the bride entered the room? Well, they simply ROSE! I’ve got such great news for you if you’re a florist who wants to sell more enchanting wedding flowers that sparkle once the bride enters the venue. You can improve your wedding flower sales by simply undertaking some promotion strategies.

Exhibiting Your Wedding Floral Designs

Exhibiting Your Wedding Floral Designs

First things first. You can easily market your wedding floral arrangements by displaying them. For instance, if you specialize in wedding floral arches, it would be a great idea to set up one in front of your flower shop. By doing this, you might convince bystanders and passersby that you provide wedding flower services and entice them to enter your shop.

Aside from that, I advise you to designate a section of your store only for your wedding-related products.  If you have the budget, you can also set up a public display elsewhere. Think of it like you are an artist unveiling your paintings in as many places as possible. That’s why you have to make sure that the floral designs you’re going to show are truly eye-catching and masterpieces.

Promote Your Business Online

Promote Your Business Online

Aside from utilizing the spaces in your physical store, you can promote your floral wedding items online. For instance, you can set up a business account on various social media platforms, ideally an Instagram or a Pinterest account, and then post images of your wedding flower arrangements for a larger audience on those sites with ease.

Aside from that, there are other ways you can promote your business online. They are as follows:

Search Engine Optimization (SEO)

To increase the visibility of your wedding flowers and your floral business in general, SEO is a particularly successful strategy. In its simplified sense, SEO refers to a collection of methods that anybody may utilize to increase their organic traffic from search engines like Google.

The most basic SEO practice is keyword research. If you have a website and want to establish a blog, you should first conduct keyword research. Basically, you need to find associated words that are trending and include them on your blog. Consequently, your blog will rank better in terms of search traffic.

Email Marketing 

In addition to SEO, you can also advertise your wedding flower products using email marketing, a compelling marketing strategy that may guarantee a big return on investment. Statistics show that you can expect an average return of $40 for every dollar spent on email marketing.

All you have to do to advertise your wedding flowers is send your subscribers emails—ideally personalized ones. Also, I advise you to write emails that are suitable for viewing on mobile devices. This involves reducing the length of the text, employing readable font style, size, and color, and making tappable buttons apparent.

Network with Wedding Planners

Network with Wedding Planners

Aside from promoting your wedding flowers online, you can also promote them by networking with wedding planners. In general, wedding planners are among the first to learn the dates and locations of wedding celebrations. That’s why you should be closely connected with at least one wedding planner who can suggest a lot of prospective clients.

Connect with Your Community

Connect with Your Community

You can also promote your wedding florals by building relationships with your community. For instance, you may encourage nearby businesses to advertise your wedding products. Also, you may participate in neighborhood events where you can put up a booth and successfully advertise your wedding flowers. This will not only aid in the promotion of your wedding flowers but also in enhancing consumer confidence and brand awareness.

Conclusion

All in all, the four main ways to market wedding flowers are as follows: 1) showcasing your wedding floral creations by placing floral arches in front of your shop; 2) advertising online, preferably through SEO or email marketing; 3) collaborating with wedding planners who can refer you to numerous clients; and 4) engaging with your local community, which can also help you establish your brand and boost business. These are just some of the marketing approaches you can employ to make your flower arrangements for wedding ceremonies and parties stand out.

To learn more on how to start your own flower shop business check out my startup documents here.

Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons, which means they are free to use for any purpose without attribution.