How to Market Your Flower Business

Operating a floral business may not guarantee consistent income due to the high level of competition and the seasonal nature of the flower industry. So, if you love your business VERA much and aiming for business growth, you should take action and be aware of effective and easy-to-do marketing methods.

Market Through a Floral Website

Market Through a Floral Website

The first way to market your business is by simply utilizing your business website. For instance, you can post blogs and other materials that will help engage your customers. Creating an easy-to-navigate product page can help you do this, aside from making things easier for your customers to browse through your offerings.

One thing to focus on is writing SEO-optimized blogs. This is an effective way you can make your brand more visible in the online world. Some topics you can consider writing about include floral tips, bouquet recommendations, and how-tos. You can cover any subject so long as it is connected to your business.

Ask for Feedback from Customers

Another easy strategy to promote your flower business is to get comments or reviews from your consumers on your floral products and services. The reviews you gather will essentially act as social proof and will be useful when digitally promoting your flower store.

According to one study, social proof has a substantial influence on customer behavior, and good recommendations assist consumers to learn about and have a more favorable attitude toward unknown items and brands. Basically, you just need to collect feedback or reviews. After you do, you’ll need to post those reviews on your website and or social media profiles, preferably on Facebook or Instagram.

List your Brand in a Floral Marketplace

List your Brand in a Floral Marketplace

Aside from utilizing your social media profiles and own website, you can also advertise your business by listing your floral products in other online marketplaces. This is an easy-to-do and effective method to get your floral brand out there since it helps you increase the visibility and searchability of your brand.

A great example of an online floral marketplace where you can try listing your floral brand is Snapblooms. I highly recommend this marketplace as it genuinely supports local florists and provides excellent same-day delivery.

Try Google Ads

Utilizing Google Ads is yet another easy and super effective way you can market your floral business. Specifically, Google Ads can help your floral brand grow exponentially. According to Social Sheperd, employing Google AdWords assisted the retail company Williams-Sonoma in achieving a 70% rise in mobile sales year-over-year, a 51% boost in e-commerce revenues year-over-year, and a 20% improvement in return on ad spend.

What makes Google Ads even more impressive is that it gives entrepreneurs complete control over their advertising spend. You can establish a monthly spending limitation using Google Ads and also suspend or change your advertising budget at any moment.

Offer Freebies and Other Promos

Offer Freebies and Other Promos

And at last, you can promote your flower business by simply providing freebies and other unique promotions to your customers. This includes free dedication cards, especially around the holidays, floral discounts, keychain giveaways, and other similar promotions. Essentially, you have a free hand to provide any form of freebies or special promotions that fits your brand and budget.

The freebies and unique discounts you will provide will substantially help you retain your regulars and gain additional loyal clients. I strongly advise you to use your exclusive discounts and freebies for referral programs. For example, you may provide a free bouquet to consumers who refer a particular number of people to your shop. In this manner, you will not only retain loyal consumers, but you will also have the opportunity to reach a larger audience.

Conclusion

The ways you can market your floral business are as follows: 1) fully utilizing your business website by posting blogs and creating an easy-to-navigate product page; 2) collecting reviews and feedback from your customers and using them for social proof marketing; 3) getting listed in an online floral marketplace such as Snapblooms; 4) using Google Ads, which can help your business grow exponentially; and 5) offering freebies and other special promotions. Employing any of these marketing strategies will undoubtedly help your business be more visible in the market and help you expand your reach.

To learn more on how to start your own flower shop business check out my startup documents here.

Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons, which means they are free to use for any purpose without attribution.