You’re wrong if you think that operating a flower shop is just like a walk in the park. it’s not when you have to constantly deal with deteriorating flowers, a lot of design ideas, and always be on your toes when competing with other florists. That’s why, if you want your business to be more BLOOMING than stressful, you’ll have to take on some marketing ventures.
Social Media Marketing
The first floral marketing example on this list is social media marketing. I highly suggest you use it for your floral business because it’s an up-to-date form of marketing and is really effective. According to Statista, ad spending on social media, with an annual growth rate of 9.40%, is expected to reach $268 billion in 2023 and $384 billion in 2027.
There are plenty of ways to market a floral shop using social media. For one, you can use Facebook by consistently posting engaging content, preferably images of your floral products. Another great example is creating fun flower-related reels on Instagram, an ideal platform for marketing businesses nowadays since it has a huge user base.
Gift-Giving
Although this may include some spending, gift-giving is still an effective way to market your floral shop and win your customers’ hearts, simply because everyone would love to receive gifts. To give you an idea, you can try to buy special dedication cards and give them to your customers for free. Other great gift items are keychains, drinkware, stationeries, and so forth. Any gift would suffice, but make sure to put your brand’s logo on them and that fits your budget.
Email Marketing
Email marketing is yet another simple and cost-efficient marketing sample for floral businesses. Matter of fact, the return on investment (ROI) in email marketing is 4200%. This means that for every dollar you spend, you can expect to get $42.
All you need to do is draft easy-to-read and engaging emails and then send them to your subscribers. I highly suggest you create and regularly send personal emails, such as everyday or holiday greetings to help in gaining the hearts and trust of your customers.
Hold Floral Events
Another awesome marketing sample for floral businesses is holding floral events. Although you’ll have to spend some money on this marketing effort, it’s still beneficial to your flower business, most notably in terms of establishing confidence around your brand.
You can hold a floral arrangement contest where anyone in your local community can participate. This will be a great way for you to establish a deeper relationship with your community and earn your community’s support. All in all, you can host any type of event so long as it is related to your business and financially viable.
Floral Donation
Floral donation is also a really effective and cheaper way to market your floral business. You can even relatively spend nothing on this marketing effort. For instance, you can donate unsold flowers to charities, especially to hospitals and care homes.
This will allow you to reach more customers and turn your financial losses into something more meaningful and also help you gain more confidence for your brand and gain more loyal customers.
Conclusion
Five marketing efforts that are easy to do and financially viable are as follows: 1) Social media marketing which is an effective marketing effort in this day and age, 2) Gift-Giving which is beneficial in terms of gaining customers’ hearts 3) Email marketing which promises an ideal return of investment, 4) Holding small floral events where people in your local community can participate, and 5) Donating flowers to charities which helps build a trustworthy image for your brand. I highly recommend you use each, or at least one, of these marketing samples as they will likely help you in making your floral shop more blooming than stressful.
To learn more on how to start your own flower shop business check out my startup documents here.
Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons, which means they are free to use for any purpose without attribution.
Meet Shawn Chun: Entrepreneur and Flower Shop Business Fan.
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online floral business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a floral business owner at a craft fair, farmers market, retail location, or anywhere else I see myself. I know how hard the struggle is to obtain and retain clients, and finding good employees all while trying to stay competitive. That’s why I created Flower Shop Business Boss: I want to help flower shop business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.