Window displays are essential for any type of business. They have been found to benefit businesses by attracting more clients and increasing sales exponentially. Having said that, creating a window display may be challenging, whether you’re a seasoned florist or a newcomer to the business.
Set Up a Floral Swing
Setting up a flower swing is a really great idea as it will most likely entice your customers to swing by your floral store. Also, installing a floral swing will give your flower shop a real boost in charm and finesse, giving clients the impression that your flower shop specializes in wonderful floral arrangements for special occasions.
Aside from that, floral swings are pretty easy to set up. For instance, you can use two branches as the foundation for your swing. After that, you can wrap the swing chains with greenery and some flowers. You can also go minimalist and just put up a simple swing with a floral pot sitting on it. Either way, this will surely make passers-by turn their hands and take a snap of your stunning window display. Next thing you know, your brand is effortlessly advertised on social media.
Integrate Some Gardening Tools
Another really great idea for a floral window display is to incorporate gardening tools like water cans, rakes, gloves, pruning shears, a hand trowel, and so forth. This is a great way to let customers know that your flower shop offers not only floral arrangements but also other flower care essentials, from gardening tools to organic or floral seeds, especially ornamental plant seeds.
Essentially, you just need to come up with a way to showcase your flowers using gardening tools. You may, for instance, fill a wheelbarrow with soil and then plant some of your flowers on it. Another option is to create a simple design, like putting up some gardening gloves. Ultimately, you should be able to come up with a window display that is creative but not too messy and all over the place.
Add Eye-Catching Festive Signs
Another fantastic option for a flower window display is to include attractive and festive boards or chalk signage. Not only will this level up the look of your window display, but it will also benefit your company’s marketing efforts greatly. One research found that signs significantly influence how many people visit physical stores and enterprises, as well as in educating current and potential consumers about the products and services they offer.
Basically, you can just place flowers next to a chalk sign with a relevant and cool phrase, like a floral pun. To assist your business in selling out over the holidays, I strongly advise you to give your holiday signage top priority. For instance, you may display a sign that reads, “We’ve Got Bouquets For Your Date” on Valentine’s Day. Neon LED signage is a good choice if you have the money and want something that will stand out effortlessly. You can check out the customizable neon signs from OPBYWE on Amazon.
Use Branches for Full Nature
Using branches for your flower shop’s window display can also be an impressive sight. This is something you will want for your window display if your goal is a full-nature aesthetic. Additionally, using branches is sustainable and can help you reduce costs for your window display.
Simply use branches to set up a simple backdrop, which will effectively put the spotlight on your flowers. You can also use branches to create stunning floral arches.
Establish a Floral Wall
Finally, you can just create and install a flowery wall. For instance, if you need more time or means to create elaborate or intricate floral walls, you can just set up a wall of sunflowers, which is a wonderful option. To go above and beyond and if you want an Instagrammable window display, build up a flower wall featuring floral illusion art. This will undoubtedly draw the interest of many passersby.
Conclusion
All in all, the five great floral window display ideas are as follows: 1) Install a flower swing; 2) Add some gardening tools, like a wheelbarrow and water cans; 3) Include some eye-catching signs, like LED neon signs; 4) Utilize branches for a sustainable design and whole nature aesthetic; and 5) Create a stunning flower wall, ideally one that includes floral illusion art. Each of these ideas may help you put together a very beautiful flower window display and are quite effective at grabbing onlookers’ attention.
To learn more on how to start your own flower shop business check out my startup documents here.
Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons, which means they are free to use for any purpose without attribution.
Meet Shawn Chun: Entrepreneur and Flower Shop Business Fan.
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online floral business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a floral business owner at a craft fair, farmers market, retail location, or anywhere else I see myself. I know how hard the struggle is to obtain and retain clients, and finding good employees all while trying to stay competitive. That’s why I created Flower Shop Business Boss: I want to help flower shop business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.