If you work as a florist, you are aware of how competitive and difficult the flower business can be. You must be strategic in your approach if you want to succeed, and timing is an important aspect to take into account. When it comes to selling flowers, some days of the year are better than others. By knowing when these days are, you can increase your sales and beat the competition.
Valentine’s Day
It should come as no surprise that Valentine’s Day is the busiest day for flower sales. The National Retail Federation estimates that Americans will spend more than $2 billion on Valentine’s Day flowers in 2022. Why does Valentine’s Day matter so much to florists? The message is clear: love is in the air! What better method is there for people to show their significant ones how much they mean to them than by giving them a lovely bouquet? You should start preparing for Valentine’s Day as a florist well in advance and make sure to have plenty of stock in the most well-liked flowers, like roses, carnations, and lilies.
Tips!
- Consider making distinctive arrangements that demonstrate your ingenuity as an alternative to the standard red rose bouquet.
- Many single people would appreciate receiving a kind gift. Think of constructing singles-specific arrangements or providing unique discounts to them.
- Make captivating images and posts that highlight your arrangements, and be sure to direct your advertising toward your targeted clients.
Mother’s Day

Another significant day for the flower business is Mother’s Day. What better way to celebrate the women who nurtured us than by giving a thoughtful flower gift? You can benefit as a florist on this day by promoting and selling exclusive Mother’s Day flowers. Try collaborating with nearby companies to create flower-filled gift baskets or other distinctive presents.
Tips!
- Create campaigns that are appealing to families because Mother’s Day is all about celebrating their bond. If families buy many bouquets, consider giving them a discount. You could even put together special packages with flowers, chocolates, and other delights.
- Think about including an extra stem of rose or freebies with each Mother’s Day purchase—everyone likes free stuff.
- Targeting impulsive buyers with your advertising is important because many individuals wait until the last minute to buy Mother’s Day gifts. For last-minute buyers, provide same-day delivery or exceptional offers.
Easter
Easter is a Christian event that marks the beginning of spring and new beginnings. It’s the season when people put beautiful flowers like tulips, daffodils, and hyacinths in their homes and churches. By providing centerpieces and arrangements with an Easter theme, a florist can take advantage of this market. Think about providing clients with a discount on Easter bouquets in exchange for bringing in a copy of their church bulletin.
Tips!
- Be sure to include the Easter motifs of bunnies, eggs, and pastel hues in your decorations
- Partner with local churches or businesses to expand your audience and boost revenue.
- Target your promotion at your ideal clients by creating eye-catching images and posts that highlight your Easter-themed arrangements.
Administrative Professionals Day

The purpose of Administrative Professionals Day is to honor the commitment and hard work of office employees and it’s a wonderful chance to express an employer’s gratitude by sending presents like flowers. As a florist, you can reach out to nearby companies and provide them with exclusive discounts on Administrative Professionals Day bouquets. To draw specific customers, you might advertise this day on your website and social media profiles.
Tips!
- Promos geared toward businesses, including “bulk orders” or “corporate discounts,” should be developed. Sales may rise as a result, and long-lasting business ties may develop.
- Give your customers a sense of exclusivity by providing customized arrangements.
- Think about providing same-day delivery for hurried orders and delivery tracking so that your clients can follow their gifts.
Christmas
Flowers play a significant role in the joy and celebration that surround Christmas. In addition to giving flowers as gifts to friends and family, people frequently decorate their houses with wreaths and Christmas trees. You can provide a variety of arrangements and centerpieces with holiday themes if you work as a florist. Also, you can work with nearby companies to supply flowers for their holiday parties and celebrations.
- To make striking centerpieces and bouquets, make sure you stock up on red and green flowers, pine cones, and other winter flora.
- You may work with a bakery to produce a bouquet that includes both flowers and seasonal snacks.
- To highlight your holiday plans and attract a larger audience, use social media sites like Instagram and Facebook. Ensure sure the price and latest products are accurate on your website.
Thanksgiving

What better way to express gratitude for all the gifts in our life than with a lovely bouquet on Thanksgiving? As a florist, you can provide centerpieces and arrangements with Thanksgiving themes that feature classic hues like orange, yellow, and red. Also, you might work with neighborhood shops to support their Thanksgiving festivities and celebrations with floral arrangements.
- For stunning centerpieces and bouquets, use seasonal flowers like chrysanthemums, dahlias, and sunflowers.
- Work with neighborhood restaurants, caterers, and other food-related businesses to offer group promotions and discounts.
- As many families celebrate Thanksgiving dinners at home, it can be incredibly convenient to transport your items right to customers’ front doors.
Conclusion
As you can see, there are several chances all year long to sell flowers and increase your revenues. By being aware of the ideal flower-selling days, you can prepare ahead of time and provide your clients with the proper goods and specials. Every one of these holidays—whether it’s Valentine’s Day, Mother’s Day, Easter, Administrative Professionals Day, Christmas, or Thanksgiving—offers a special chance for you to expand your brand and distinguish yourself in a crowded marketplace.
To learn more on how to start your own flower shop business check out my startup documents here.
Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons, which means they are free to use for any purpose without attribution.

Meet Shawn Chun: Entrepreneur and Flower Shop Business Fan.
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online floral business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a floral business owner at a craft fair, farmers market, retail location, or anywhere else I see myself. I know how hard the struggle is to obtain and retain clients, and finding good employees all while trying to stay competitive. That’s why I created Flower Shop Business Boss: I want to help flower shop business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.