Choosing what to sell in your flower business is one of the most important choices you’ll have to make as a florist. By offering an assortment of products, flower shops can attract new customers and create a more complete gift-buying experience. When thinking about what to sell, be guided by what will always be in demand, which will make your shop stand out from the rest, and increase your bottom line.
Fresh Flowers

A flower shop can only stay in business by selling fresh flowers. Yet, if you want your flower shop to stand out from the competition, you need to provide unusual and eye-catching bouquets. Anniversaries and birthdays are just a few of the occasions where one might want to consider making unique arrangements. To keep your flower shop interesting and relevant, you can also sell seasonal flowers.
A Fresh Approach: Strategies for Selling Fresh Flowers in Your Shop
Many customers might not know how to properly care for the flowers they buy, which can result in dismay and unfavorable reviews. It’s critical for you as a florist to instruct them on proper flower care. Create care manuals or offer spoken advice to customers at the point of sale. You may also advise on how to arrange the flowers to extend their life and improve their appearance.
Customers frequently search for flowers that represent the current season or holiday because fresh flowers are only available seasonally. To draw clients and boost sales, provide a choice of seasonal flowers and arrangements. For instance, you can make arrangements with pumpkins, mums, and sunflowers during the fall. You can provide wreaths, poinsettias, and centerpieces with festive themes during the winter holidays.
Plants
In addition to flowers, plants can be hot commodities in your flower business. They are an easy way to bring nature into any room, and they have been found to increase air quality. You should include maintenance recommendations for the plants you sell to ensure the longevity of your customer’s purchases.
From Seedling to Sale: Effective Plant Selling Strategies
Make a display for your plants that is appealing and will draw customers. A themed display, such as a tropical corner or a succulent garden, or putting plants of the same species or color together are both options to consider. Utilize imaginative containers to add interest to the arrangement, such as weaved baskets or vibrant pots.
For your clients’ plants to flourish, it’s crucial for you as a shop owner to teach them how to care for them. At the point of sale, give customers maintenance instructions and advice, such as the best soil to use, how frequently to fertilize, and how much sunlight and water the plant need. The ideal plants for various conditions, such as dry climates or low-light locations, might also be suggested.
Home Decors

Adding home decor products to your flower shop’s inventory is a terrific way to bring in some extra cash. Think about offering planters, pots, and stands for sale. Unique candles, photo frames, and wall decor can also be offered. Choose a selection that works well with your floral designs and will appeal to your target audience.
Flower Power Decor: Boost Sales, Sell Home Decorations
As flowers and home furnishings are frequently bought together, it’s important to combine them in your store to produce a unified appearance. A vase that matches the colors of the flowers or a fancy container that complements the plant can be used to group decor pieces with flowers or plants that go well with them. This will make it easier for your customers to visualize the decor pieces in their homes and persuade them to buy both goods.
Think about providing both conventional and current styles, as well as a choice of pricing to suit various spending capacities. This will make sure there is something for everyone and entice customers to make more purchases from your store in the future. To keep your inventory interesting, you can also sell seasonal decor items like decorations with Christmas or Thanksgiving themes.
Gift Items
In addition to flowers, selling gifts can boost business at your flower store. You may try selling candy, balloons, or stuffed animals. Gift baskets including a variety of plant and floral arrangements are another option. Think about teaming up with other nearby businesses to produce gift baskets that truly highlight what the area has to offer.
Flourishing Sales: The Art of Selling Gift Items
Customers who visit your floral business might not be initially shopping for gifts. Yet, you can attract their attention and raise the possibility that they would make an impulsive purchase by placing your gift items close to the cash register. To entice clients to buy more, place products like candles, chocolates, or extra items on display in eye-catching packaging.
Customers want to feel as though they are giving something exceptional because giving gifts is a personal experience. Think about providing individualized gift bundles that let buyers choose many goods and have them attractively packed together. For instance, you may present a bundle that includes a box of chocolates, a fragrant candle, and a bunch of flowers. You can also provide gift-wrapping services to add even more personalization to the gift-giving process.
Wedding Accessories

If you’re in the business of making flower arrangements for weddings, you can expand your offerings to include the staples: bridal bouquets, boutonnieres, and corsages. Items like ring bearer pillows and flower girl baskets can also be provided. To appeal to the broadest possible audience and stay within their price range, offer multiple design options.
Say ‘I Do’ to Sales: Selling Bridal Items
Weddings are significant occasions, and brides want everything to be ideal on their special day. Make sample arrangements that feature your products so that customers can visualize how your flowers and wedding décor will appear on their special day. Think about making a selection of arrangements that showcase various color palettes, flower arrangements, and styles. This will improve their understanding of what to anticipate from you and boost their trust in your ability to provide the ideal wedding florals.
Offering customization options can be a terrific approach to cater to the particular demands of each bride since each has her distinct vision for her wedding. Think about providing uniquely designed centerpieces, boutonnieres, and bridal bouquets that complement the wedding’s colors and theme. In addition, you can provide guidance and tips to assist women in selecting the ideal flowers for their wedding following their preferences and spending limits.
Conclusion
There are numerous things like fresh flowers, plants, pieces of home decor, gift items, and wedding accessories that you may sell in your flower business to boost sales and bring in new clients. With the right promotion strategies in place, flower shop owners can successfully sell these items and take their business to the next level.
To learn more on how to start your own flower shop business check out my startup documents here.
Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons, which means they are free to use for any purpose without attribution.

Meet Shawn Chun: Entrepreneur and Flower Shop Business Fan.
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online floral business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a floral business owner at a craft fair, farmers market, retail location, or anywhere else I see myself. I know how hard the struggle is to obtain and retain clients, and finding good employees all while trying to stay competitive. That’s why I created Flower Shop Business Boss: I want to help flower shop business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.