Ways To Promote Your Flower Business On Instagram 

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There are a lot of ways to promote a floral business. But if you want to promote in a way that will not consume too much of your THYME and your money, then Instagram marketing is for you. It works well, is inexpensive, and is simple to carry out.

Set Up a Business Account

Set Up a Business Account

Setting up a Business Account is the first step in promoting your flower company on Instagram. Even with a personal account, you may start advertising on Instagram but converting to a business account is advised as it may help your company gain access to several features that are beneficial to businesses, such as analytics.

Here’s how you can start a business account on Instagram:

  1. Go to your account’s settings
  2. Click “Switch to professional account”
  3. Click Business, then Next until you reach the “select a category”
  4. Pick a Category for your business
  5. Click “Done”  then “Continue” to confirm
  6. Tap Business, then tap Next
  7. Input your contact details and click Next
  8. Click X to go back to your profile

Start by Posting Meaningful Content

Once you’ve created your business account, you can immediately begin advertising your flower shop by publishing your first piece of content. I advise you to include both the background of your business and your flower offerings as your initial post to let the audience understand what your business has to offer right away.

You may upload a highly engaging video, either a lengthy one or a short one called a reel, that includes an overview of your business and a showcase of your floral products. This is excellent material to get your Instagram account going. Having said that, if filming videos isn’t your strong suit or you don’t have the time to shoot and edit, an infographic will do.

Post Consistently But Moderately

Post Consistently But Moderately

Naturally, you should start posting material routinely following your initial piece. This is simply because it will help you grow your follower base and keep your Instagram account active. Who would want to follow an account that doesn’t even make posts?

Keep in mind not to oversaturate or flood your Instagram feed. As the old proverb says, too much of everything is bad. By posting too much material, you risk overwhelming your followers’ feeds and losing their support. This can be your marketing mantra on IG, do it consistently but moderately.

Share Instagram Stories

Aside from posting routinely on your feed, you can also promote your floral business through Instagram Stories which is actually a trusted and effective way to promote a business on Instagram. Matter of fact, stats show that during a normal month, 50% of Instagram businesses globally produced at least one story.

In general, you may upload quick photos of your most striking floral arrangements. To entice visitors to stop by your business, it’s a fantastic idea to post pictures of your gorgeous flower shop on Instagram stories. Also, you can use Instagram Stories to poll your followers, advertise sales, and generally build stronger relationships with your followers.

Interact with Other Accounts

Interact with Other Accounts

Lastly, to promote your floral business more effectively on Instagram, make sure that you regularly interact with other accounts. Interacting with your followers, Instagram influencers and other accounts associated with the floral business is all part of this.

In essence, all you need to do is respond to comments, particularly inquiries. In order to attract a larger audience, you should also be active on Instagram, comment on other flower-related pictures, and collaborate with influencers who have large followers.

Conclusion

To advertise a flower business on Instagram, you must first create a business account, which is advised as it gives your company a more formal feel and access to a variety of services that are beneficial to companies. Following that, you may begin by publishing your first piece of content, preferably something noteworthy about your flower business. Following that, you may begin posting material frequently and moderately, either on your feed or Instagram Stories, and engaging with your followers and Instagram influencers with significant followings regularly.

To learn more on how to start your own flower shop business check out my startup documents here.

Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons, which means they are free to use for any purpose without attribution.