Running a flower shop mainly involves working with a product that the majority of consumers love and can help make others feel happy – beautiful flowers. From birthdays to weddings and anniversaries, which pretty much happen every day of the year, the income of flower stores remains to be an interesting figure to know. Either as a curious customer or an aspiring entrepreneur, it can be useful to learn how much a flower shop makes in a year.
Annual Income of Flower Stores

In general, flower shops perform satisfactorily in terms of sales. According to the Society of American Florists, flower shops in the US have an average annual sales of $325,000. This may be attributable to the fact that flowers are essential products during celebrations and holidays. They also reported that more than 250 million roses were produced and marketed and that 22% of Americans bought flowers for gift-giving during Valentine’s Day 2022.
All in all, that goes to show that flower shops do well when it comes to yearly earnings. So don’t hesitate if you’re still planning to start a floral business. That said, keep in mind that these figures or statistics may mean nothing depending on the owner’s operating efforts.
Marketing Tips to Boost Yearly Earnings
Basically, the total sum of a floral shop’s yearly earnings may decrease or increase depending on some. But of course, you wouldn’t want your sales to go down. Luckily, you could increase your annual floral sales by leveling up your marketing game. Below are great marketing tips that may help you boost your annual floral shop sales.
Start Vlogging

Vlogging anything about flowers or your floral business is effective and can be an inexpensive marketing effort to raise your yearly flower shop sales. You just need to film and upload interesting videos on YouTube. For instance, you can make a video about a day in your life as a flower shop owner.
Aside from that, it would be great to utilize YouTube Shorts by filming and uploading short clips. It could be a video about flower design tips or a brief showcase of your best-selling bouquets.
Leverage Social Media Marketing
Social media marketing is one marketing effort that you should definitely consider, simply because it’s effective. According to statistics, marketers say that their social media marketing endeavors have helped increase their brands’ exposure and traffic, which means more chances of conversion and increased sales.
Ideally, you should market your flower shop business on Facebook and Instagram. These two platforms have huge user bases and provide features that are suitable for marketing flowers.
Utilize Customer Ratings and Reviews

Utilizing your customers’ ratings and reviews of your business can also help boost your annual earnings. You may flaunt the positive reviews from your customers on your website and social media profiles. This will give the impression that your business can be trusted and eventually entice more customers.
Be as Unique as You Can
In the flower industry, uniqueness is one thing that will significantly impact the yearly earnings of a flower shop. Consumers will naturally prefer products that are fresh or new. So, make sure that your floral arrangements and other products are out of the ordinary. You can start to do this by simply studying your competition. See what other flower stores are up to and then make a strategy based on your observations. That, or you can simply find out your specialty or niche.
Try Google AdWords

Lastly, to increase your yearly flower shop earnings, you should try Google AdWords. It is a marketing tool that can help you create different types of advertising materials, such as banner ads, website ads, and so on. Although these come at a price, they can guarantee a great online presence for your brand. Also, Google offers budget flexibility, so you won’t have to pay for more than your wallet can handle.
Conclusion
A flower shop may make less or more than $325,000 every year. That said, it all boils down to how the owner operates the flower shop, particularly in terms of marketing. Additionally, the marketing efforts that are effective in increasing a flower shop’s yearly earnings are: 1) filming and uploading entertaining videos on YouTube; 2) using social media marketing, which is effective in increasing brand awareness and traffic; 3) flaunting customer reviews and ratings on your website or social media accounts; 4) establishing a unique flower brand; and 5) trying out Google AdWords. With these marketing tips, you can expect your flower shop to make more in a year.
To learn more on how to start your own flower shop business check out my startup documents here.
Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons, which means they are free to use for any purpose without attribution.

Meet Shawn Chun: Entrepreneur and Flower Shop Business Fan.
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online floral business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a floral business owner at a craft fair, farmers market, retail location, or anywhere else I see myself. I know how hard the struggle is to obtain and retain clients, and finding good employees all while trying to stay competitive. That’s why I created Flower Shop Business Boss: I want to help flower shop business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.