You are wrong if you think a window display is not necessary or does not carry weight for any business. In actuality, a window display can prove useful for businesses in many ways, especially for floral businesses.
It’s the First Visual Point of Contact
The top reason why a display window is essential for a floral shop business is simply that it’s what people see immediately notice when they pass by or go to your store. Your storefront display is the first thing that will let your customers or passers-by know what your business has to offer. For instance, when you showcase roses in your window display, it would right away give passers-by the impression that your business does sell roses.
In a way, a window display will serve just like a billboard. It will show your customers what your floral business is all about. So, make sure that your window display showcases only the best of your floral products.
It Enhances the Visibility of Your Brand
Another reason why flower shops should have window displays is that they actually help in improving brand visibility. According to one study, window displays are used to exude an impression of a store’s social identity, including the quality of its products, hence improving a brand’s visibility.
This only means that you’ll have to create a window display that is unlike any other and mirrors the image you want for your brand. For instance, if your floral business specializes in Barbiecore-themed bouquets, then you should definitely display a lot of pink flowers. This will make your floral business more visible and striking.
It Helps in Advertising Promotions
Having a large glass window can prove useful in terms of highlighting your shop’s special promos. For instance, if you have flower arrangements to be sold at a discount, you may easily promote them by displaying them in the front window. Advertisements regarding special deals may also be put up in your shop window.
To fully maximize your window display, I highly suggest you spruce it up during holidays and special days. For example, if you have special discounts or limited-edition floral arrangements during a holiday, you should showcase them in your window display. Doing this will surely help you make the most of the red-letter days.
It May Increase Sales
The fourth and last reason a window display is vital for a flower store is that it may significantly increase sales. Window displays influence customer shopping decisions. One study discovered that window displays are quite efficient in enticing customers and that they may help retain customers’ curiosity, lessen their psychological resistance, and eventually lead to a purchase.
All things considered, if you want to increase the chances of selling all your floral products, make sure that you have an excellent display. You can design your window and put on view your products in whatever way you may like, just make sure that you don’t overcrowd your window and that your display is coherent with your brand.
Types of Window Display
Aside from the product displays, you should also pay attention to the type of windows. There are types of window displays that would not fit a floral store. For instance, there is a closed window display, which is essentially a window display with a backboard, offering no view into the store. This window type is less ideal and may be less effective for a floral shop because it doesn’t show what’s more in store for the customers.
Here are some ideal types of window displays for a floral shop:
Semi-Closed
Basically, this is a window display with a background board that does not obstruct the entire view inside the store.
Island Display
This style of window display is typically positioned within the business from a variety of angles, but it’s easily noticeable from a window. Lighting is also utilized to emphasize items laid out in this type.
Arcade Style
Because the windows extend beyond the entryway, this window display type exists only where the structure of the shop includes them. It has a minimal display area yet is effective in terms of emphasis.
Conclusion
All in all, the four reasons why a floral store should have a window display are: 1) it’s the initial visual point of contact, 2) It improves brand awareness, 3) it helps to emphasize special promotions or discounts, and 4) it helps to considerably increase sales. Aside from how the items are presented, you should also consider the type of window you will be utilizing. Preferably, you should use one of these three types: semi-closed, island type, or arcade style.
To learn more on how to start your own flower shop business check out my startup documents here.
Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons, which means they are free to use for any purpose without attribution.
Meet Shawn Chun: Entrepreneur and Flower Shop Business Fan.
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online floral business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a floral business owner at a craft fair, farmers market, retail location, or anywhere else I see myself. I know how hard the struggle is to obtain and retain clients, and finding good employees all while trying to stay competitive. That’s why I created Flower Shop Business Boss: I want to help flower shop business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.