7 Things Florists Sell Other Than Flowers

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As a florist, you may believe that flowers are all you can sell. Yet, there are a plethora of different products you can provide to broaden your store’s appeal and boost sales. Having non-flower items in your store helps customers express themselves more freely and with extra touches of love and beauty.

Why Greeting Cards are a Perfect Addition to a Flower Shop

Greeting cards are a wonderful way to add a personal touch to any present. If you want to make money off of selling greeting cards, you should stock up on cards for all sorts of events, not just birthdays and anniversaries. In addition to the bouquets, you can also order matching greeting cards. You can increase sales of greeting cards by putting them on display near cash registers or close to flower bouquets.

Taking Flower-Giving to New Heights with Balloons

Balloons can be used to add levity and surprise to any present without breaking the bank. If you want to make a profit when selling balloons, it’s important to have a wide selection of different types, sizes, and colors available. Message balloons printed with the recipient’s name or a particular message are another option. Create balloon bouquets and showcase them in your store to attract people interested in purchasing them.

Selling Plants in a Flower Shop is a Must

Potted plants are a more practical and long-lasting gift. If you want to sell them in your shop, stock up on low-maintenance options like succulents, ferns, and orchids for indoor use. Provide instructions on how to keep the plants thriving, and complement them with eye-catching containers. Display the plants next to the floral arrangements or dedicate a whole part of your store to plants to drive revenue.

Vase-tly improve your floral arrangements

Flower arrangements cannot be displayed without vases, and they can be purchased alone or in sets. If you want to sell vases, it’s important to have a wide selection of sizes, shapes, and colors so that customers can find what they’re looking for. Personalized or one-of-a-kind vases are another option. Place the vases for sale near the flower bouquets or include them in a special deal.

The Sweetest Pair for Your Blooms

It’s traditional to give flowers alongside a gift of chocolate. When marketing chocolates, it’s important to offer a variety of brands and flavors to appeal to customers. Custom chocolate boxes with special decorations or messages for customers are another option. Display the chocolates next to the floral arrangements or include them in special packaging to increase sales.

Why Candles and Flowers Belong Together

Candles are a great present because of the atmosphere they can bring to any place. If you want to sell candles, you should offer customers a selection of fragrances and sizes to choose from. Candles can be made to order in any size, shape, color, or scent. Display the candles next to the flower arrangements or include them in a special bundle to boost sales.

A Basket Full of Flowers

Gift baskets are the best presents since they may be tailored to the recipient’s specific tastes. If you want to offer gift baskets, you should provide a wide range of items appropriate for celebrations as varied as birthdays, weddings, and business gatherings. Provide individualized gift baskets that reflect the recipient’s interests and preferences. Display the gift baskets in your store and provide discounts for bulk purchases to attract people to make purchases.

Tips for Selling More Than Flowers

Here are some practical suggestions on how you can promote and sell non-flower items in your store:

  • Put them where customers can’t miss them. So that customers can quickly find these items, put each in special locations of the store or by the registers.
  • Put together gift sets of small products, like a candle, a greeting card, and a plant, and sell them in advance. Customers who aren’t sure what to buy for a gift may appreciate this.
  • Think about holding candle-making classes or chocolate tastings at your shop. This can aid in attracting customers and introducing them to your other offerings.
  • Make sure you tell customers all they need to know about the various products you sell, such as how to take care of plants or what the candles smell like. Customers will be able to make more educated purchases as a result of this.
  • Advertise these additional products on your social media pages. Provide images and descriptions of the goods, and consider running a promotion or discount to lure in customers.
  • Finally, don’t be shy about giving customers your recommendations. Suggest adding a greeting card and chocolates to a bouquet as a birthday present. Customers are more likely to remember a store that has added a personal touch.

Conclusion

Expanding your product offerings beyond only flowers can bring in new customers and boost your bottom line. Include greeting cards, balloons, vases, chocolates, candles, and gift baskets in your product line. Make sure to stock a variety of these things that can be personalized to the recipient’s tastes and preferences. Put them where clients can’t help but see them, and consider offering bundles to get them to spend more. These guidelines can help you expand your business beyond flower sales.

To learn more on how to start your own flower shop business check out my startup documents here.

Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons, which means they are free to use for any purpose without attribution.