5 Things a Florist Should Post On Social Media

Got any PLANTS on how you can advance your career as a florist? If there’s none, I recommend you engage in social media to help you grow your floral business. Here are some things you can post on social media as a florist.

Generally, florists should post photos of their floral products. In this article, I’ll tell you exactly what a florist should post on social media and provide some tips to help you brainstorm and get started on posting floral content on your social profiles.

Available Floral Stock

Available Floral Stock

On your Facebook and Instagram accounts, you must list all of the accessible floral products. For example, you may upload a graphic that shows all of your items, particularly those that are new or only available for a limited time. This will greatly help you in increasing demand for your items and, as a result, sales.

You may also create a short video or reel with popular music and eye-catching effects that show all your floral items that are on hand. You can post any form of content so long as it will effectively showcase your products. Additionally, keep in mind to put a call to action on your postings, such as a call to visit your physical store or website, to boost the probability of sales conversion.

The Story of Your Floral Brand

The Story of Your Floral Brand

The narrative of your floral company is another piece of information that’s a must-share on a florist’s social media. Explain to customers how your brand came to be as this will assist you in developing trust in your flower business. Once your customers know the story behind your brand, you’d be able to connect with your clients on a deeper level, gaining compassion and more support for your brand.

You may share your brand’s story by simply publishing it on Facebook or Twitter. If you want something more remarkable or trendy, I recommend telling your brand’s narrative on Instagram. For example, you might make a video of yourself narrating your tale briefly, with some backdrop trendy music and helpful in-video subtitles.

Relevant and Unique Hashtags

Relevant and Unique Hashtags

Hashtags are another thing you should include on your social media pages. To be more specific, you must create hashtags that are both relevant and truly distinctive. For example, if you are having an event, you may use a hashtag to advertise your floral activity. It might be something like #OurFlowersEvent or #Flowers4Life which is perfect for celebrating the fourth anniversary of your store.

You’ll need to create a hashtag that reflects your brand. Also, it should be something that must be memorable for your clients.

Customer Reviews and Stories

Customer Reviews and Stories

Customer testimonials are another type of content that you should absolutely share on social media. This is a highly recommended material since it may help you efficiently market your flower business. According to one study, customers are more reliant on review information to determine the quality of items and make purchasing decisions.

A simple Twitter post may be used to convey your customers’ feedback and experiences. If you want to make it more fun, you may make a collection of graphics or an IG reel that highlights what your consumers, particularly regulars, have to say about your floral items.

Trending Floral Styles

Trending Floral Styles

If you want your floral career or business to become more relevant, then you should post content that keeps up with what’s currently hot in the flower industry. For instance, you can film yourself creating bouquets with the Barbiecore aesthetic, which is currently popular, especially in the fashion industry. Essentially, you can upload any material you want as long as it’s trendy, entertaining, and keeps your business relevant.

Conclusion

The types of content that a florist should post on social media are as follows: 1) available flower stock, especially the limited ones, 2) the story of the brand, either in the form of a video or a simple Facebook post, 3) original and relevant hashtags, 4) customer testimonials or stories, preferably through sets of graphics or a TikTok video, and 5) trending floral styles, such as Barbiecore and Holiday-themed bouquets. Yes, there are other types of content that you can post on social media. Nonetheless, these are the posts that will surely help you in advancing your floral career or business.

To learn more on how to start your own flower shop business check out my startup documents here.

Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons, which means they are free to use for any purpose without attribution.